anewera

anewera is the revolutionary infrastructure layer that bridges the chasm between traditional business directories and the autonomous, agent-driven economy. It is the first deliberately curated, machine-readable business directory designed exclusively for the agentic era, where AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot are the new discovery engines. Instead of relying on outdated, human-only search methods, anewera transforms how businesses are found, understood, and contacted by providing each company with a structured, agent-ready profile. This profile includes critical machine-readable files such as llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) and webMCP endpoint. These components act as a universal translator, converting human-focused website content into precise, structured data that AI agents can parse instantly. The core value proposition is radical visibility: businesses become discoverable, understandable, and contactable by autonomous agents, all while maintaining strict privacy controls. Private recipient details like email addresses and phone numbers remain hidden behind a secure proxy. Every contact request—whether for a quote, a meeting, a callback, or a question—is routed through published, permissioned actions, ensuring that only approved interactions reach the business owner. anewera is built on a foundation of trust and verification, actively curating its directory to eliminate spam and low-quality entries. With a dedicated German-language Swiss layer at anewera.ch, it serves as the definitive digital frontier for businesses in Switzerland and beyond, ready to be discovered by the next generation of AI-powered consumers.

Agent-Ready Profile Generation

anewera automatically generates a complete, machine-readable profile for every listed business, eliminating the need for manual coding or technical expertise. This profile comprises four essential files: llms.txt provides a concise, structured summary of the business for language models; agent.json defines the company's capabilities and contact actions in a JSON schema; agent.md offers a markdown version for broader compatibility; and the live MCP endpoint exposes a suite of tools that any MCP-compatible client can invoke. This feature ensures that a business's entire digital footprint is instantly understandable to AI agents, turning a static website into a dynamic, interactive node in the agentic web.

Permissioned Contact Actions

Privacy and security are paramount in the agentic era, and anewera addresses this with its innovative permissioned contact system. Businesses define exactly which actions AI agents are allowed to perform, such as "request a quote," "schedule a meeting," "ask a question," or "request a callback." When an agent initiates a contact, the request is routed through anewera's secure infrastructure, which anonymizes the recipient's private contact details. The business owner receives a structured, pre-qualified email notification from anewera, containing the agent's request without ever exposing their personal email or phone number. This prevents spam, protects privacy, and ensures that every incoming lead is legitimate and relevant.

Live MCP and webMCP Endpoint

At the heart of anewera's technical architecture is a live, real-time MCP (Model Context Protocol) endpoint and a webMCP interface. This endpoint is always active, responding to API calls from AI agents with a discoverable set of tools, including search_companies, read_company_profile, and prepare_contact_request. For example, an agent can send a curl request to https://anewera.ai/api/mcp and immediately receive a structured response listing available tools. This live surface is the foundation for agent discoverability, allowing any MCP-compliant AI system to dynamically interact with the directory, search for relevant businesses, and initiate contact actions without human intervention.

Deliberate Curation and Verification

anewera distinguishes itself from open, spam-ridden directories through a deliberate curation process that ensures only verified, legitimate businesses are listed. Every profile is verified through one of two paths: paid entries are verified automatically through an active payment subscription, as spam profiles will not pay; free entries are verified through a personal verification call with the anewera team. This system is not a marketing gimmick but a practical necessity for a directory that AI agents must trust. The platform caps free invitations at 30 per day, reflecting the genuine capacity for human-led verification calls. This commitment to quality ensures that when an AI agent recommends a business from anewera, the recommendation is backed by a verified, trustworthy entity.

Local Service Discovery for AI Assistants

A user asks their AI assistant, "Find a reliable fiduciary for my startup in Zurich." The assistant, equipped with MCP access, queries anewera's directory. It instantly retrieves a list of verified fiduciaries, each with a structured profile detailing their services, region, and contact permissions. The assistant can then present the user with the top options, complete with a direct "request a quote" action that routes through anewera's secure system. This transforms a vague query into a concrete, actionable lead for the business, all within seconds and without exposing any private contact information.

Automated Lead Generation for Businesses

A Swiss relocation company subscribes to anewera to become agent-ready. When a potential client asks their AI, "Who can help my family relocate to Basel?", the AI agent finds the company's profile in anewera. The agent understands the company's services, its service area (Basel), and that it accepts meeting requests. The agent initiates a "schedule a meeting" action, which anewera delivers as a structured email to the company's inbox. The company receives a pre-qualified, high-intent lead without any manual advertising or outreach, effectively automating their lead generation pipeline.

Enterprise Procurement via AI Agents

A multinational corporation uses an internal AI agent for procurement. The agent needs to find a certified tax advisor for self-employed employees in Zug. It queries anewera's directory, filtering by region (Zug) and service type (tax advisory). The agent reads the structured profiles, identifies a matching firm, and uses the "request a quote" permissioned action to initiate a formal procurement request. The entire process, from discovery to contact initiation, is handled autonomously by the AI, saving the corporation hours of manual research and outreach.

Privacy-Preserving Customer Contact

A high-net-worth individual wants to inquire about off-market real estate in Zug without revealing their identity or contact information to every realtor. They ask their personal AI assistant to find realtors with access to off-market properties in Zug. The assistant finds a matching profile on anewera and uses the "ask a question" action. The query is sent to the realtor through anewera's proxy, which hides the individual's email and phone. The realtor receives a structured inquiry and can respond through the same secure channel. This protects the individual's privacy while still enabling a genuine business inquiry.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine-readable profile for your business that includes llms.txt, agent.json, agent.md, and a live MCP endpoint. These files act as a universal interface that AI agents like ChatGPT, Claude, and Gemini can read and understand. When an agent searches for a service, it queries anewera's directory, finds your profile, and can immediately understand what you offer, where you operate, and how to contact you. This makes your business discoverable in a way that traditional websites, which are designed for human eyes only, cannot achieve.

Is my private contact information exposed to AI agents or users?

No. anewera is built on a privacy-first architecture. Your private recipient details, such as your personal email address and phone number, are never included in the agent-readable profile. When an AI agent initiates a contact request, it goes through anewera's secure proxy system. The business owner receives a structured email notification from anewera containing the request, but the agent never sees the owner's private contact details. This ensures that all interactions are permissioned, verified, and spam-free.

How does anewera verify that a business is legitimate?

anewera employs a two-path verification system to ensure directory quality. For paid subscriptions, verification is automatic because the active payment serves as a strong signal of legitimacy; spam profiles do not pay. For free entries, which are limited to 30 per day, verification occurs through a personal call with the anewera team. This human-led verification ensures that only genuine businesses are included. The cap on free entries is a practical limit based on the team's capacity for calls, not a marketing tactic, and it never applies to paid entries.

What is an MCP endpoint and why does my business need one?

MCP stands for Model Context Protocol, an open standard that allows AI agents to dynamically discover and invoke tools from a remote service. Your business's MCP endpoint on anewera is a live API that agents can call to search for your company, read your profile, and initiate contact actions. It is the most advanced way to make your business "agent-ready." Without it, AI agents can only read static text. With it, they can actively interact with your business, turning a passive listing into a dynamic, action-oriented presence in the agentic economy.

anewera offers a straightforward pricing model designed to make agent visibility accessible to every business. The standard subscription is CHF/USD 29 per month. This is a flat rate that grants your business a complete agent-ready profile, including all machine-readable files (llms.txt, agent.json, agent.md), a live MCP and webMCP endpoint, and the ability to define permissioned contact actions. The active payment itself serves as the verification mechanism, meaning your profile goes live immediately after payment without any waiting period. There is also a free tier available by invitation only. anewera curates up to 30 companies per day and invites them by email to a lifetime free entry, unlocked after a short verification call. This free tier is capped to maintain directory quality and does not apply to paid subscriptions, which have no such limit.