Formly
Formly revolutionizes form creation by letting AI agents build, publish, and analyze forms via chat or a visual editor.

About Formly
Formly is the first form platform engineered for the age of autonomous AI agents. It shatters the outdated paradigm of staring at a blank canvas and manually dragging fields, replacing it with a revolutionary, chat-driven creation process. Instead of building a form, you simply describe the outcome you want. Whether you are a product manager needing a beta feedback survey, an HR director screening hundreds of applicants, or a marketer capturing event signups, you can instruct an AI agent like Claude, ChatGPT, Cursor, or Codex to generate a polished, high-converting form in seconds. Formly acts as the bridge between natural language intent and a fully functional, production-ready form. The agent interprets your goal, selects the optimal questions, field types, and page flow, and publishes it live. But this is not a locked template; it is a starting point. Every form generated by AI is fully editable in a powerful, visual drag-and-drop editor. This hybrid workflow gives you the speed of AI generation with the precision of manual control. Formly is designed for teams who need answers, not just forms. It handles the entire lifecycle: creation, publication, data collection, and analysis. With features like conditional logic, answer piping, multi-page flows, and file uploads, it can handle everything from simple polls to complex job applications. Crucially, Formly is built with data sovereignty at its core, offering GDPR-compliant hosting in Europe, ensuring your data remains yours. It is the ultimate tool for anyone who wants to move from "I need a form" to "I have the answers" in the fastest, most intelligent way possible.
Features of Formly
AI-Powered Form Generation via Chat
This is the core innovation. Formly eliminates the friction of form creation by integrating directly with leading AI agents. Instead of manually configuring fields, you simply chat your goal. For example, "Create a job application form with a resume upload" or "Show me this week's responses to the signup form." The agent interprets your request, drafts the entire form with optimal structure and logic, and publishes it instantly. This transforms form building from a tedious task into a conversational command, slashing creation time from hours to seconds. The agent can also summarize responses, providing insights directly back in the chat window.
Full Visual Drag-and-Drop Editor
While the AI drafts the form, you are not locked into its choices. Formly provides a comprehensive, real-time visual editor that puts you in complete control. You can fine-tune every detail the agent built or start from scratch if you prefer. The editor supports drag-and-drop blocks for every conceivable field type, from simple text inputs and dropdowns to advanced elements like signatures, ratings, file uploads, and matrices. A live preview shows exactly what the user will see, allowing for pixel-perfect adjustments to layout, branding, and flow.
Advanced Logic and Personalization Engine
Formly goes beyond simple forms to create intelligent, adaptive experiences. Its conditional logic engine allows you to show or hide questions based on previous answers, creating personalized paths that boost completion rates. The answer piping feature lets you dynamically insert a user's previous answers into subsequent questions or messages, making the form feel like a conversation. For example, you can greet a user by name ("Hey @First Name, can we send updates to @Email?") or tailor follow-up questions based on their selections. Multi-page flows break long surveys into digestible steps, reducing user fatigue and drop-off.
Intelligent Data Collection and Integration Hub
Formly is designed to be the central nervous system for your data. It doesn't just collect answers; it makes them actionable. The platform provides a robust analytics dashboard showing total responses, completion rates, and aggregated data. Submissions can trigger real-time webhooks to push data directly into your CRM, database, or any other service in your stack, eliminating manual data entry. For deeper integration, a REST API and MCP allow your AI agents to pull and summarize responses programmatically. Email notifications keep you informed of new entries, ensuring you never miss a critical lead or application.
Use Cases of Formly
High-Volume Applicant Screening
HR teams can use Formly to screen hundreds of job applicants in a fraction of the time. By simply telling the AI agent "I need to screen 200 job applicants," Formly generates a multi-page application form with resume uploads, skill assessments, and rating scales. Conditional logic can immediately disqualify candidates who don't meet basic requirements, while answer piping personalizes the experience. All responses are instantly available for review, and webhooks can push qualified leads directly into an ATS or HR dashboard, streamlining the entire pipeline.
Beta User Feedback and Product Validation
Product teams can instantly deploy feedback surveys to capture critical user sentiment. Instead of designing a survey from scratch, they can ask an agent to "Create a feedback survey for our beta users and publish it." The AI generates a form with rating scales, open-ended text boxes, and feature request lists. The visual editor allows for quick brand customization. As responses roll in, the agent can summarize the data directly in chat, highlighting key metrics like average rating and most requested features (e.g., "Dark mode" and "CSV export"), enabling rapid product iteration.
Lead Generation and Qualification
Marketing and sales teams can use Formly to build high-converting lead capture forms that integrate directly with their sales stack. By describing the target outcome, such as "Capture qualified leads for our enterprise software," the AI generates a form with smart fields that qualify prospects. Conditional logic can route high-value leads to a specific follow-up path. The real power lies in the webhook integration, which pushes every new submission directly into the CRM (like Salesforce or HubSpot) the moment it arrives, ensuring sales teams can act on hot leads instantly.
Event Registration and Management
Organizers can create sophisticated, multi-page registration forms for conferences, webinars, or workshops. An agent can generate a form that collects attendee details, session preferences, dietary requirements, and payment information. Multi-page flows ensure the process is not overwhelming. File uploads allow for headshot submissions or presentation materials. Post-event, the analytics dashboard provides a clear view of attendance, and webhooks can sync attendee lists to email marketing tools for follow-up communications.
Frequently Asked Questions
How does Formly's AI form generation actually work?
You start by connecting Formly to your preferred AI agent (Claude, ChatGPT, Cursor, Codex, etc.) in a one-time, two-minute setup. After that, you simply describe the outcome you want in a chat command, such as "Build a job application form with a resume upload." The agent interprets your goal, automatically selects the most effective questions, field types, and page flow, and publishes a live form. The entire process takes seconds. The resulting form is not a locked template; it is fully editable in the visual editor, giving you complete control over the final result.
Is my data secure and compliant with regulations like GDPR?
Yes. Data security and compliance are fundamental to Formly's architecture. All data is hosted on servers located within Europe (EU), ensuring strict adherence to GDPR regulations. Formly does not use cookies or track your form responses, meaning the data you collect is entirely yours. This European hosting and cookie-free approach provides a robust foundation for handling sensitive information, making it suitable for enterprise use, healthcare, and any other industry with strict data privacy requirements.
Can I integrate Formly with my existing tools and workflows?
Absolutely. Formly is built to be the data hub for your operations, not a walled garden. It offers several powerful integration options. You can set up webhooks to push every form submission in real-time to any service that accepts them, such as a CRM, database, or custom application. For programmatic access, a REST API allows you to pull responses and manage forms. Additionally, the MCP (Model Context Protocol) lets your AI agents fetch and summarize data directly. Integrations with Notion, Zapier, and Make are also on the roadmap based on user demand.
What types of fields and logic does Formly support?
Formly's visual editor provides a comprehensive suite of field types to handle any data collection scenario. This includes standard inputs like text, email, phone, and dropdowns, as well as advanced elements like file uploads, signatures, rating scales, and matrices. For logic, you can build multi-page flows to break up long forms, use conditional logic to show or hide fields based on previous answers, and leverage answer piping to dynamically insert user responses into subsequent questions or messages. This combination allows you to create highly personalized and adaptive form experiences.
Pricing of Formly
Formly operates on a single, simple plan that provides unlimited forms and unlimited submissions. There are no per-form fees or hidden charges. The core value proposition is that you can generate, publish, and analyze as many forms as you need without worrying about hitting a cap. Users can start collecting answers immediately and cancel at any time. This straightforward, all-inclusive pricing model is designed to remove barriers and allow teams to scale their data collection efforts without complex tiered plans or usage limits. For the most current pricing details, users are encouraged to visit the Formly website.
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